The rise of Artificial Intelligence (AI) often paints a disturbing picture. We visualise robots, invading workplaces and pushing us out. If you work in HR or the recruitment industry, you can't ignore the use of AI creeping into the function. But, is this the beginning of the end for us? Look at the positives Before we decide whether to arm ourselves to fight the robots, or run for the hills, let's look at what they can do for us. AI can find active candidates for you by sending a relevant and targeted communication based on people's searches, interests and preferences. To some degree, AI can also target passive candidates by screening social media profiles to analyse information to predict
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