At Exacta, we are in quite a unique situation. We get to talk to the passive candidate market, every day. Why does that matter, I hear you say. Well, these are people who aren’t reading your job adverts, visiting your careers page or registered with the agencies on your PSL. So chances are you might never speak to them. However, aren’t you curious as to why they‘re not beating your door down with a stick to work for you? Sure, they might be happy where they are, but perhaps, just perhaps there are other reasons. When we talk to passive candidates, quite often, with a little work, we get to the route of what the passive candidate’s perceptions are of your roles and company brand, and possibly
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